We believe in the power of individuality

Each collection is an argument against the norm. Each lingerie piece is named and labelled after an empowering quote to remind the wearer to embrace their individuality.

Find out More About the Brand

The anti-casting

We are all about diversity, but we don't want to typecast, ever. We do not want to fall into tokenism marketing and pat ourselves on the back for ticking boxes.  We feel that succeeding to showcase different types of women through the underargument is nothing to be proud of; it is not different or “great”. It is simply what it should be. 

Learn More

Sustainability

Sustainability is on everybody's radar and everyone's lips nowadays. And that's a great thing. But it also tends to refer to different things from one person to another. To us, it means:

• The preservation of the environment

• The conservation of the craft

• The protection of our people and the communities we work with

Learn More

Latest Collections

see all collections

The Stories Behind The Underarguments


Upcoming Events

Galeries Lafayette

If you're in the French capital, come see the range at the Exposed x Galeries Lafayette Pop Up in the new lingerie space. Plus, it's the very first time the underargument shows in the French capital!

EXPOSED X GALERIES LAFAYETTE POP UP 2ND FLOOR Boulevard Haussmann, Paris


Behind the scenes of an anti-casting shoot

French show 66 Minutes (M6 TV channel) follows Maïna Cissé (Founder) at one of the underargument's anti-casting shoots and during the preparation for the Salon International de La Lingerie 2020.